Selling memberships is different than selling physical products. You see, membership is unique because it delivers a product over and over again. It requires an ongoing relationship beyond the initial purchase.

And because membership is unique in this way, your sales process also needs to be unique.

This guide will cover the most effective acquisition frameworks and strategies that will deliver the results you’re looking for.

<aside> <img src="/icons/bookmark_gray.svg" alt="/icons/bookmark_gray.svg" width="40px" /> The Big Picture: The essence of membership commands its own sales process. It’s time to rethink the traditional sales approach for your membership product.

The Statistics:

• Over 80% of membership operators always have their product for sale at the same price - all the time.
• Non-traditional acquisition models can increase your new member acquisition by up to 60% over the course of a year.

🚀 The Action Plan:

Limit your sign up period or implement a promotional framework to create scarcity of your membership product and drive your membership sales higher

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📘 Table of Contents

Your Sales Process is Likely Uninspiring.

And that’s a problem we can easily fix.

Let me ask you a few questions:

Has your membership product been available for purchase every day over the past 30 days?

How about the past six months?

How about the past year?

If you’re like 80% of all other membership operators, you answered yes to all three questions.

And that’s a big problem.

It’s an even bigger problem if the purchase price of your product hasn’t changed at all during that time.

Why?

<aside> ✅ Because membership consumers need an immediate reason to purchase now. If you’re giving your potential members the option to wait, I promise you that the majority will do just that - wait.

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